Cassidy Myers

The art of the breakthrough

Seth Godin shares a lot of genius in very few words. The daily emails of his blog post I receive are rarely longer than a paragraph, and contain nondescript wisdom that is as simple as it is effective.


This recent blog post was basic enough that I had to re-read it to really catch the importance of these simple words and basic sentences. Sometimes K.I.S.S. (keep it simple, stupid) really is the best rule to live by:


"The second time you create that only takes a few minutes. Because it's not a breakthrough.

Breakthroughs are slow because you don't know how to do it...

Re-creation is fast, because you already know how.

The art of the breakthrough is the practice of figuring out all the ways to not do it on your way to an insight.

Don't curse the dead ends and the failures. They're the key element of the work you're doing. 

We find our way by getting lost. Anything other than that is called reading a map."


The failures and dead ends are imperative to achieve a dream of anything bigger. So attempt big things, fail fast and bask in the art of the breakthrough.


Steve Jobs would be proud.

  • Brig Founder & CEO
  • Michelle President and Creative Director
  • Navi Chief Financial Officer
  • Rick Chief Operations Officer
  • Matt Logistics Manager
  • Mark Photo and Video Editor
  • Rylee Product and Guest
    Service Specialist
  • Brian PPC & SEO Manager
  • Kelly Product and Guest
    Service Specialist
  • Hauson Product Manager
  • Jeff Assistant Sales Manager
  • Marc Sales Manager
  • Cassidy Marketing Communications
  • Andrew Graphic Designer
  • Kevin Product and Guest
    Service Specialist
  • Theo Operations Manager