OFFER ENDS SOON! Now Anyone Can Invest in SlideBelts. View Campaign

ENDS SOON! Anyone Can Invest in SlideBelts. View Campaign

SlideBelts Support

The Creativity Bias

If we study history’s great creative minds and the brilliant ideas they contributed to the world, but how often do we pause to consider the resistance they encountered and the enormous sacrifices they made to achieve creative success?

If you think of creativity you imagine great minds, artists, inventors and innovators.  Creativity is often looked at like a virtue, but how often are great truly innovative ideas really embraced right off the gate?  Almost never.  Regardless of how open-minded people are in general, they still seek to reduce uncertainty in their lives.  Most people want safe and conventional, leaving not much room for creativity.  

It’s only AFTER an idea has gained acceptance and recognition that we applaud the idea and its creator.

Truly innovative ideas push us out of our psychological comfort zone, people want normal, people want the usual, people want comfortable.  We are NOT the norm, NOT the usual, but we sure are comfortable, let’s push some people out of their comfort zones.  I feel the best way to combat this “creativity bias” is to continue what we are doing, to endure and keep on innovating.  At the end of the day ask yourself “What have I created today? What did I innovate?”



  • Brig Founder & CEO
  • Michelle President and Creative Director
  • Navi Chief Financial Officer
  • Rick Chief Operations Officer
  • Matt Logistics Manager
  • Mark Product and Guest
    Service Specialist
  • Rylee Product and Guest
    Service Specialist
  • Brian PPC & SEO Manager
  • Kelly Product and Guest
    Service Specialist
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Marc Sales Manager
  • Cassidy Marketing Communications
  • Andrew Graphic Designer
  • Kevin Product and Guest
    Service Specialist
  • Theo Operations Manager