We made the Inc. 5000 list... AGAIN! Check out our ranking here.

We made the Inc. 5000 list... AGAIN!
Check out our ranking here.

Cassidy Myers

Land The Plane

I know that I don't often talk about my alma mater, or have both my car and desk decked out in college memorabilia, and I certainly didn't name my dog Tucker after a certain SEC institution from which I earned my degree. So this might be news to some of you, but I am a 2010 graduate of the University of Kentucky, and as such, I'm a proud Wildcat who will bleed blue until my last day.


As a UK graduate, it's a rite of passage to be a diehard Kentucky basketball fan. As such, Kentucky basketball coach John Calipari walks on water for UK fans and anything he says inevitably ends up on a t-shirt. Luckily for the many enterprising t-shirt companies of the Commonwealth, the man is a walking quote machine and seems to find appropriate sayings for his teams each year, which he then proceeds to drop ad nauseam throughout the season. 


In 2010, his first year at Kentucky, and with a roster including John Wall, DeMarcus Cousins, Eric Bledsoe and Patrick Patterson, his central theme for the team's NCAA tournament run that season was to "land the plane." In the tournament, all you're promised is the one game in front of you - survive and advance. Cal's meaning behind his "land the plane" theme was this: take the craziness of the situation, the intensity of the atmosphere, the pressure of the game and focus on one thing only: winning. Just land the plane - despite how many turnovers, how many missed free throws or how many guys foul out - and you'll advance to the next game.


Brig has emphasized many times that this is a very pivotal time for us. There's craziness and intensity and pressure coming from every direction, and making that leap to the next level of SlideBelts as a business depends on us landing the plane every day. Becoming proficient in this practice ensures that we get to that next level, which Brig has surely been envisioning since the SlideBelts seed was planted years ago. Game time ✊


*Note: I can't promise this will be the last UK-centric Loop. I'll do my best to keep them to a minimum.


  • Brig Founder & CEO
  • Michelle President and Creative Director
  • Navi Chief Financial Officer
  • Rick Chief Operations Officer
  • Matt Logistics Manager
  • Mark Product and Guest
    Service Specialist
  • Rylee Product and Guest
    Service Specialist
  • Brian PPC & SEO Manager
  • Kelly Product and Guest
    Service Specialist
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Marc Sales Manager
  • Cassidy Marketing Communications
  • Andrew Graphic Designer
  • Kevin Product and Guest
    Service Specialist
  • Theo Operations Manager