Valuation Thu, Jan 28, 2016
Value is a point of view. If something is valuable, it's because people perceive it that way. So, how do we make our company and our product valuable? In general, the main aspect that determines value is uniqueness or rarity. If we offer something unique/novel, people will be willing to go out of their way to get it.
The first step SlideBelts took was to offer a belt that was superior to "traditional" belts. That's rare enough in the States that we could probably just stop there and do pretty well. Many of our competitors have done so. But to be truly unique, we need to do more than just offer a novel product. That's why we strive for World Class Guest Service, and keep a wary eye on material quality, and push to be a World Class Employer, among a myriad of other things. Whenever a guest interacts with us, they can tell that the SlideBelts Experience™ is something they won't get anywhere else.