Win over $1,000 of sweet gear for our final 12th Day of Giveaways! Enter here before midnight.

Win over $1,000 of sweet gear for our final 12th Day of Giveaways! Enter here before midnight.

Cyber Sale extended one day only and ends tonight 11/28 at 11:59p PST.
Sale excludes Horween products, and must enter coupon code at checkout.
Project Linus gives blankets to children who are seriously ill, traumatized, or otherwise in need.
Today's sales will help us purchase materials, then follow along on our Instagram (@slidebelts) on December 8th as we hand make the blankets that YOU helped pay for. #GivingTuesday
Brian Soell

What makes an effective team?

Happy Tuesday & 1st day of Winter!

Here's a reminder that our holiday party is from 4pm - 5:30pm today & full dinner will be served. 


Thank you to everyone for all of their help over the most active time of the year for us. Since we are emerging from the holiday season and as we continue to work on fulfilling the Survival Belt, I felt an article about teamwork is very timely.


It's no secret that one of the most data rich companies in the world is Google. Recently Google analyzed the results of a 2 year study to determine, "What makes a Google team effective?" This study involved over 200 interviews with Google employees and examined over 250 attributes of 180+ teams.


While there's no perfect algorithm for an effective team, even for Google, the study yielded 5 significant dynamics that differentiate successful teams from other ones.

1. Psychological safety - "Can we take risks on this team without feeling insecure or embarrassed?" Google found this to be the most important of the 5 dynamics because of its impact on the other 4 areas.  

2. Dependability - "Can we count on each other to do high quality work on time?"

3. Structure & clarity - "Are goals, roles, and execution plans on our team clear?"

4. Meaning of work - "Are we working on something that is personally important for each of us?"

5. Impact of work - "Do we fundamentally believe that the work we're doing matters?"


Take a few minutes to assess where you're at. We're all here to help each other out and to keep improving. Enjoy the holidays!



  • Brig Founder & CEO
  • Michelle President and Creative Director
  • Navi Senior Administrative Officer
  • Rick Chief Operations Officer
  • Matt Logistics Manager
  • Mark Remote Guest
    Service Technician
  • Rylee Product and Guest
    Service Specialist
  • Brian PPC & SEO Manager
  • Kelly Product and Guest
    Service Specialist
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Marc Sales Manager
  • Cassidy Marketing Communications
  • Andrew Graphic Designer
  • Kevin Product and Guest
    Service Specialist
  • Theo Operations Manager