We made the Inc. 5000 list... AGAIN! Check out our ranking here

We made the Inc. 5000 list... AGAIN!
Check out our ranking here

Jordan Lee

Work Ethic

Happy Monday E'rrybody!


A big part of our strategy is to aim to be THE BEST. We want to be in the "this guest service was so good it cured my leprosy" zone. How do we reach that? Well, the lion's share falls to work ethic. How hard you are willing to work, and what drives you to do so. I believe that everyone has at some point in their life been at least briefly guilty of what I call "workplace sandbagging." The term "sandbagging" is a sports phrase that refers to the act of deliberately under-performing so that one is placed in a lower skill bracket and can thus have an advantage. Thus, "workplace sandbagging" means intentionally doing less than one's best on the job. It's a fairly pervasive phenomenon (not here, thankfully!), and typically stems from one or more of the following mindsets:


-"If I do my best, I'll probably just get more annoying responsibilities and tasks."

-"If I do my best, my coworkers will think I'm a suck-up and turn against me."

-"I shouldn't do my best, because The Man won't reward me properly for my efforts."

-"I shouldn't do my best, because this task is beneath me."


Everyone wants to be valued and appreciated, so it's easy to fall into a mindset of demanding what the world "owes" us. However, I think we all realize on some level that we can't entirely rely on external motivators like praise or financial rewards to drive us. Those who do tend to burn out quickly. Instead, the more sustainable road is to create INTRINSIC (self-contained) motivation. Even if your task is something mundane like sweeping the floor, do it as if you OWN it, and it's an extension of who you are. Your best efforts will naturally flow from there.  "That's MY sweep job right there. I swept the HECK out of that floor. If there's a god of sweeping, a single tear of joy is trickling down his face."




  • Brig Founder & CEO
  • Michelle President and Creative Director
  • Navi Senior Administrative Officer
  • Rick Chief Operations Officer
  • Matt Logistics Manager
  • Mark Product and Guest
    Service Specialist
  • Rylee Product and Guest
    Service Specialist
  • Brian PPC & SEO Manager
  • Kelly Product and Guest
    Service Specialist
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Marc Sales Manager
  • Cassidy Marketing Communications
  • Andrew Graphic Designer
  • Kevin Product and Guest
    Service Specialist
  • Theo Operations Manager