Mobile Friendly Mon, Aug 10, 2015
I don't believe it's a big secret that mobile continues to play a greater role in our lives, including how we shop and do business. You are likely experiencing this continued shift. Therefore, it's an aspect we must constantly be aware of as we continue to serve our guests.
Which country is expected to have nearly 5 times greater retail mobile commerce sales in 2015 compared to the U.S.?
According to eMarketer, China will have close to $334 billion (USD) in retail mobile commerce sales for 2015. In comparison, for 2015, the U.S. is expected to have nearly $75 billion in retail mobile commerce sales. Of note, in 2013, retail mobile commerce sales in the U.S. were around $42 billion. They are forecasted, according to eMarketer, to grow to almost $150 billion in 2019.
Furthermore, to frame this topic on a more micro level, about 45% of all visitors to slidebelts.com are accessing our site via a mobile device or a tablet. In 2014, it was about 36% of all visitors. If this rate continues, in 2016, more people could be visiting our site on a mobile device or on a tablet than on a desktop. One can see what I mean of how significant a change this is in relatively short period. Please be attuned to how we can improve our mobile experience for our guests because this impacts all of us.