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Brian Soell


Happy Thursday!

We certainly deal with a variety of tasks and responsibilities at a micro-level, so I thought it might be interesting to examine the U.S. apparel and footwear market from a more macro-level. Here's an interesting bar graph from the American Apparel & Footwear Association (AAFA) citing family purchases in the U.S. from 2012.












According to AAFA, "American families spent more than $350 billion at retail on new clothes and shoes in 2012. In all, Americans purchased about 20 billion garments and nearly 2.5 billion pairs of shoes." It's intriguing to see how apparel and footwear compare to other large industries and how large of a market exists just in the U.S.