Intelligence & Creativity | Ratchet Belt without Holes Adjustable Belt Survival Belt | SlideBelts

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Brian Soell

Intelligence & Creativity

Good morning!

"Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities." - Simon Sinek

I saw this quote recently and it speaks to varying contexts. Clearly both intelligence and creativity have a role in life, including business. As a business, we certainly need intelligence to address challenges, and often on a daily basis. Yet, truly great companies that last for generations have the creativity and vision to bring new products to life and challenge conventional thought. There is a balance as one cannot neglect one over the other.