Branding Wed, May 27, 2015
I read a recent article on how Uniqlo, a Japanese based fashion apparel company, is trying to become a $50 billion dollar company. Uniqlo's parent company is Fast Retailing, which had sales of 1.38 trillion Japanese yen ($13.3 billion) in 2014. Uniqlo accounted for 82% of these sales. Even with all of their success and growth, communication and branding do not come easily to them. At this point, Uniqlo has not experienced as much success in the U.S. as they have in other countries. Yuki Katsuta, Uniqlo’s senior vice president of global research and design for Uniqlo, shared this in regards to experiencing success in the U.S. market:
“The most important thing is how we can [communicate] our brand and our company and our product to customers. I think that is something we're not able to achieve yet, at all. We are trying to expand our business and our store network. But at the same time, how can we tell our brand story and our product story? I think that's the key.”
As you are aware, we recently had our photo shoot in San Francisco, we're in the process of redesigning our product packaging, our website has been undergoing more changes, we're expanding our advertising reach into new channels, ordering new t-shirts, etc. All of these factors and steps help shape SlideBelts as a brand. While these are all huge steps forward for SlideBelts, do not underestimate the importance of your role with SlideBelts. All of us are the most powerful brand ambassadors with the ability to amplify our brand message and to be influencers. Be great today!