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FREE EXCHANGES FOR U.S. ORDERS

Brian Soell

Opening Day

A lot of you are already aware of this, but Opening Day for all 30 Major League Baseball teams happened this week. Hostess Snacks, the dessert company, recently tweeted the following: 

 

 

Do you think the use of "Touchdown" was a clever and a deliberate attempt to get people talking about Hostess Snacks?  Or was it a social media flub that someone did not catch before it was tweeted? This is an interesting example of the power of communication and context.