Trust & Credibility Wed, Mar 18, 2015
Trust & Credibility are the 2 primary reasons why we devote so much time to reviews. Thank you for your contributions! Furthermore, these reviews give a voice to our guests demonstrating that we value their insight and feedback. This in turn, creates value for both current and future guests.
Here are some statistics from a recent Shopify article on the benefits of reviews:
- 70% of customers consult reviews or ratings before making a final purchase. (PeopleClaim)
- 63% of consumers are more likely to purchase from a site if it has product ratings and reviews.
- 67% of consumers read 6 reviews or less before they feel they can trust a business enough to make a purchase. (MarketingProfs)
- As many as 79% of consumers trust product reviews as much as a personal recommendation.
- 80% of consumers have changed their mind about purchases based on NEGATIVE information they have found online. (ReputationAdvocate)
- On average, 75 percent of reviews posted on review websites are positive, and 71 percent of consumers agreed that reviews make them more comfortable that they are purchasing the right product or service.
Maxwell swapped out his old brown & black belts with...