Spread the word Tue, Feb 10, 2015
“Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market: Every time you answer the phone, it’s marketing. Every time you send an e-mail, it’s marketing. Every time someone uses your product, it’s marketing. Every word you write on your Web site is marketing. If you’re in a service business, your invoice is marketing. Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.”
― Jason Fried, ReWork
This is a great quote to get you thinking about some of the little things that we do at SlideBelt that really do make a big difference. Would it be easier not to hand write notes on invoices, respond to every amazon review, or not spend 45 minutes on the phone with an 87 year old man just to clear things up for him? YES, of course it would be easier not to do those things, but we do them because they matter to our guests and ultimately one happy guest is a great opportunity to spread the word about SlideBelts.
Here is an Amazon review that Mark turned around. I believe it was originally a 2 star review, but after the follow up, he changed it to a 5 star rating.
Have a great Wednesday!