Pantone Thu, Mar 16, 2017
A little about Pantone:
The Pantone Matching System was created by Lawrence Herbert in 1963 in order to standardize color for the graphic arts. The color spectrum is interpreted differently from person to person, so the Pantone Matching System ensures the consistency of colors across the board. Today, Pantone is recognized as the standard "color language" and spans digital technology, fashion, home, plastics, architecture and contract interiors, and paint, among other fields.
Also, the books are just super fun to look at.
Pantone releases the "Color of the Year" annually and this year's color is called Greenery! This is what Pantone has to say about the shade:
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Here's Greenery nestled inside Pantone's 2017 Spring 2017 Fashion Color Report (aka the hottest colors for spring fashion). I'm a fan of Pale Dogwood and Kale