NEW SURVIVAL BELT 2.0: Better materials + added security. Pre-order now & get a free extra strap! Details.

NEW SURVIVAL BELT 2.0: Better materials + added security. Pre-order & get a free strap! Details.

To redeem offer, must select free bonus strap after adding Survival Belt 2.0 to cart. Limit one Bonus Survival Strap per order. Must purchase at least one Survival Belt 2.0 to be eligible to redeem offer. Bonus Survival Strap will ship together with Survival Belt 2.0. Bonus Survival Strap offer is valid until March 22nd at 11:59pm PST. Cannot combine with other offers and discounts. May not be applied to previous orders. Must return both Survival Belt 2.0 and Bonus Survival Strap for a full refund. If Survival Belt 2.0 is returned, refund value will be reduced by the retail amount of the Bonus Survival Strap.

Cassidy Myers


Trevor's out sick today, soooo...I'm baaaack! (For a day)


Have you ever heard of the Navy Seal 40% rule? It goes like this: when your mind is ready to give up, when you feel like you have nothing else to give, it's at that point that your body is really only at 40% of its total capacity. (Yes, this has actually been proven - it's not just a theory.)


So the next time that you're ready to give up at the gym or on a long run, remember that your body is capable of SO much more. When your mind is telling you no (s/o R. Kelly), your body has another ~60% to give. Use this knowledge to push yourself further, harder, and longer than you ever have before and see what your breakthrough looks like on the other side of that 40%


  • Brig Founder & CEO
  • Michelle President and Creative Director
  • Navi Senior Administrative Officer
  • Rick Chief Operations Officer
  • Matt Logistics Manager
  • Mark Remote Guest
    Service Technician
  • Rylee Product and Guest
    Service Specialist
  • Brian PPC & SEO Manager
  • Kelly Product and Guest
    Service Specialist
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Marc Sales Manager
  • Cassidy Marketing Communications
  • Andrew Graphic Designer
  • Kevin Product and Guest
    Service Specialist
  • Theo Operations Manager